Bird & Blossom Farm's Peter Lee: New Crop Customer Strategy
TL;DR: Bird & Blossom Farm shares a method for farmers to successfully introduce new produce to their existing customer base.
- Market farms can introduce new crops simply and effectively.
- Customer engagement is key for new product adoption.
- Sustainable farming benefits from diverse crop offerings.
- Strategic marketing supports farm business growth.
Why it matters: Introducing new crops can diversify farm income and enhance customer interest in local produce, but requires a thoughtful approach to ensure acceptance and demand.
Do this next: Listen to the podcast to learn Peter Lee's specific method for introducing new crops.
Recommended for: Market gardeners and farm business owners seeking strategies to enhance product diversification and customer engagement.
In this episode, farmer Peter Lee of Bird & Blossom Farm in Carlow, Ireland share a simple but effective way of introducing new products to their customer base. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.