Growers Daily 363: Smart Produce Sales & Pricing Tactics
By price and market produce
TL;DR: Growers explore innovative sales channels and pricing strategies to optimize profitability and market reach for their produce.
- Diversify sales methods beyond traditional markets.
- Strategize pricing for different sales venues.
- Explore cooperative platforms for broader reach.
- Leverage online presence for direct customer engagement.
- Consider community-supported agriculture models.
Why it matters: Effective sales and pricing directly impact farm viability and economic sustainability for growers, allowing them to remain profitable and competitive.
Do this next: Listen to the full Growers Daily podcast episode to learn more about creative sales tactics and pricing models.
Recommended for: Farmers, market gardeners, and agricultural entrepreneurs seeking to enhance their sales and pricing strategies for produce.
This episode of Growers Daily, number 363, focuses on innovative strategies for selling agricultural produce and determining appropriate pricing. The discussion aims to provide insights into effective market approaches for growers.
The organization behind Growers Daily operates as a non-profit entity. They encourage financial contributions to support their work, providing links to PayPal for direct donations and to Candid.org for information regarding their non-profit status.
Beyond the core topic of produce sales and pricing, the episode mentions several other resources and initiatives. For recreational engagement, a link to this year's NCAA bracket challenge is provided, inviting listeners to participate in a college basketball pool.
The episode's audio content features music from specific artists and sources. "Get Yourself Movin'" by Kylie Dailey and "Indie Garden" by OTE are credited, with OTE's music sourced from Epidemic Sound.
Listeners interested in supporting the broader work of the organization can do so through their website, notillgrowers.com/support, or via their Patreon page.
The episode also highlights several sponsors. GrownBy, a cooperative platform, is mentioned with a specific link for no-till growers. Good Agriculture is another sponsor, with its website provided. Tilth Soil, a company specializing in soil products, is also a sponsor, and its website is included.
A significant part of the content promotes "The Living Soil Handbook," a book authored by Jesse Frost. Multiple links are provided for purchasing the book, including the primary English version from notillgrowers.com. The book is also available in other languages, with links for French, Italian, and German editions provided through Amazon and other publishers.
Further support opportunities and related products are listed. A discount code ("NOTILL") is offered for 5% off Neptune's Harvest fish fertilizers and other products, accessible through a specific store link. Another book, Dan Brisebois' Seed Book, is also promoted, with a link to purchase it.
The episode reiterates the availability of "The Living Soil Handbook" and also promotes merchandise such as hats and general merchandise, all linked back to the notillgrowers.com website. A community forum is available for discussion among growers, accessible through notillgrowers.community.chat. The music used in the podcast is again noted as being from Epidemic Sound.
Finally, the episode credits a freelance sound editor, Sellas Soundworks, for their contribution to the production. The overall presentation indicates a comprehensive resource for growers, covering not only practical advice on sales and pricing but also offering avenues for community engagement, educational materials, and product recommendations, all while emphasizing the non-profit nature of the organization.